Who I Am
I’m Lucas McAlpin, a communication & leadership development professional, author, facilitator, coach, and speaker with more than 25 years of experience transforming people and organizations. I’ve worked across industries ranging from office equipment to pharmaceutical to home services, with companies ranging from $1M startups to $150M enterprises. One company grew from $1M to $30M in less than five years. The size of the org changes. The core problem rarely does.
I don’t just train people. I build the systems, design the curriculum, and lead the teams that make lasting change happen at every level of an organization.
What I Do
I work with frontline employees and senior leaders alike. Whether it’s sharpening communication and sales skills on the front lines or developing the coaching mindset in your management team, I meet people where they are and move them forward.
I lead a team of 10 master trainers, overseeing training delivery across live, virtual, and private training formats. I’ve built training programs across needs analysis to curriculum design to implementation and measurement.
What 25 Years Looks Like In Practice
Over the course of my career I’ve trained and coached more than 5,000 people across groups ranging from two people to three hundred people, from individual frontline contributors to executive teams. I’ve designed and delivered more than 20 different courses, facilitated over 150 live training sessions, and built learning programs from the ground up across multiple industries. The work has helped companies scale from $1M to $30M+ in under five years. And somewhere along the way I found time to write a book.
Outside of Work
I’m a husband and a father of five. I live in Omaha, Nebraska where you’ll find me cooking, binging on television shows with my wife, or cheering at my daughter’s basketball games. I also make custom apparel and gifts on my daughter’s Cricut, which started as a hobby and somehow turned into a thing people actually pay me for. I’m also a grandfather to three, which is still surreal to me as I say it out loud.
The Book
My leadership fable I Don’t Know, What Do You Think? explores what happens when leaders stop having all the answers and start trusting their teams. It’s a quick read with a lasting impact, already in the hands of leaders across the country.
What Participants Are Saying
Easily the best format of training I’ve experienced. Genuine, thoughtful, engaging interaction.
ANONYMOUS – SERVICE PROFESSIONAL
Lucas did an amazing job not only teaching us the techniques but giving us the why behind them. Hard to execute the system if you don’t believe in it or understand the reasoning behind it. I would love to do future classes or coaching with Lucas. Love his style and approach.
J.H. – Sales Leader
Very informational. Dude is great at teaching. Engagement was awesome.
T.H. – Sales Professional
Lucas is a beast. Love how he communicates. He’s a wizard at handling difficult people and personalities and making it look easy.
M.M. – Sales Professional
Lucas knew in depth all the content and presented in a way that never discouraged a question but challenged your thinking and provided ways to improve.
J.C. – Sales Leader
Awesome energy in the class, answered every question, gave examples, helped resolve every objection. I enjoy Lucas’ teaching techniques.
T.C. – Inside Sales Professional
Lucas took time to talk to us individually and answered all questions in the way that worked best for my learning type.
T.P. – Sales Leader
I like your style and connection with the class participants. It will make a huge impact on our business.
K.L. – Home Services Business Owner