
There are thousands of leadership and development books out there. I’ve read more than my share. In fact, every year, I make it a goal to read one more than the previous year. in 2026, I’ll knock out 26 books. But every year I come back to the same four throughout the year. Not because I’ve run out of new books to read, but because these four keep giving me something new every time I open them.
If you’re serious about leading people, training teams, or communicating with influence, these belong on your shelf.
1. Never Split the Difference by Chris Voss
Chris Voss spent decades as an FBI hostage negotiator. What he learned in those high-stakes rooms translates directly into everyday leadership and communication.
The concept that stuck with me most is the Accusation Audit, which is the idea of naming the negative things someone might be thinking or feeling before they say them out loud. It disarms resistance before it ever shows up. I use this consistently, whether I’m facilitating a room full of skeptical technicians who didn’t choose to be in training, or navigating a tough conversation with a team member. Getting ahead of the objection changes everything.
If you’ve ever walked into a room and felt the resistance before anyone said a word, this book will change how you handle it.
2. Influence by Robert Cialdini
Cialdini’s six principles of influence aren’t just sales tactics. They’re a map of how human beings make decisions. Reciprocity. Commitment. Social proof. Authority. Liking. Scarcity. These principles show up in every sales conversation, every leadership moment, and every training room whether you’re aware of them or not.
I’ve taught these principles to my own kids; not to manipulate, but to understand the way people think. Because the best way to protect yourself from being influenced is to understand how influence works. And the best way to lead and teach with integrity is to apply these principles honestly and transparently.
There is no persuasive communication situation that exists outside of these six principles. None.
3. How to Win Friends & Influence People by Dale Carnegie
This book was written in 1936 and it still hits. Why? Because people haven’t changed.
Carnegie’s core message is simple: care about people and their interests first. Before your agenda. Before your talking points. Before your pitch. Lead with genuine interest in the other person and everything else gets easier.
I come back to this one every year as a reset. It reminds me that the fundamentals of human connection don’t change regardless of industry, role, or generation. The leaders and trainers who last are the ones who genuinely care, and this book is a masterclass in what that looks like in practice.
4. Exactly What to Say by Phil M. Jones
This is my airport book. Short chapters. One idea per section. The kind of read where you finish a chapter before your boarding group is called and walk onto the plane with one sharp thing to think about for the next two hours.
But don’t let the brevity fool you. Phil Jones packs real practical language into every page. I’ve pulled directly from this book for email starters, conversation openers, and training prompts when I needed just the right phrasing to get someone thinking differently. It’s the kind of book that makes you better at communication the same day you read it.
If you ever stare at a blank email wondering how to start, you should pick this one up.
The Common Thread
Look at these four books together and you’ll see a pattern. They’re all about the same thing: understanding people deeply enough to communicate with them effectively, lead them authentically, and serve them well.
That’s the job. Whether you’re a trainer, a leader, a salesperson, or a parent.
What books do you come back to every year? Drop them in the comments. I’m always looking for the next one to add to the rotation.